Essex tree care ltd

Video Brief - Case Study

PLASHET PARK

The Essex Tree Care team were asked by Newham Council to remove a large selection of overgrown shrubbery in Plashet Park, East Ham. These overgrown areas within the park were being used by some locals to consume drugs, an issue that the council are in an ongoing battle with. They wanted this video to help their campaign to reduce this behaviour.

As a crew, we had to be extra vigilant for this shoot when considering safety due to the drug paraphernalia scattered around the location. A simple risk assessment showed us the possible dangers and provided us with the solutions we needed to remain safe.

90% of web consumers say a video helps them make decisions
85% of businesses used video as a marketing tool in 2020
93% of marketers who use video say that it’s an important part of their marketing strategy.
The number of businesses that use video as a marketing tool has increased by 41% since 2016.
91% of marketers feel video is more important for brands in light of the coronavirus pandemic.
86% of video marketers say video has increased traffic to their website.
83% of video marketers say video has helped increase the average time their visitors spend on page.
94% of video marketers say video has helped increase user understanding of their product or service.
84% of video marketers say video has helped them generate leads.
78% of video marketers say video has directly helped increase sales.
87% of video marketers say video, in general, gives them a good return on their investment.
96% of people have watched an explainer video to learn more about a product or service.
84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video.
79% of people say they’ve been convinced to buy or download a piece of software or app by watching a video.
When asked how they’d most like to learn about a product or service, 69% said they’d prefer to watch a short video.
People are twice as likely to share video content with their friends than any other type of content.
69% of non-video marketers say they expect to start using video as a marketing tool in 2021.
More than 99% of people who use video for marketing say they’ll continue using video in 2021.
89% of video marketers plan to include YouTube in their 2021 video marketing strategy.
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source: wyzowl.com/video-marketing-statistics