essex tree care ltd

Video Brief - Company Announcement

CORONAVIRUS UPDATE

This company announcement was for Jamie, the company director of Essex Tree Care, to update all of his customers on the effects the Coronavirus pandemic was having on the day to day running of his business.

Jamie is quite the natural on camera and very easy to work with, he knows what he wants to say and how to say it. All we need is a short conversation before filming to confirm the points he wants to get across to his customers and the best way to deliver them.

90% of web consumers say a video helps them make decisions
85% of businesses used video as a marketing tool in 2020
93% of marketers who use video say that it’s an important part of their marketing strategy.
The number of businesses that use video as a marketing tool has increased by 41% since 2016.
91% of marketers feel video is more important for brands in light of the coronavirus pandemic.
86% of video marketers say video has increased traffic to their website.
83% of video marketers say video has helped increase the average time their visitors spend on page.
94% of video marketers say video has helped increase user understanding of their product or service.
84% of video marketers say video has helped them generate leads.
78% of video marketers say video has directly helped increase sales.
87% of video marketers say video, in general, gives them a good return on their investment.
96% of people have watched an explainer video to learn more about a product or service.
84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video.
79% of people say they’ve been convinced to buy or download a piece of software or app by watching a video.
When asked how they’d most like to learn about a product or service, 69% said they’d prefer to watch a short video.
People are twice as likely to share video content with their friends than any other type of content.
69% of non-video marketers say they expect to start using video as a marketing tool in 2021.
More than 99% of people who use video for marketing say they’ll continue using video in 2021.
89% of video marketers plan to include YouTube in their 2021 video marketing strategy.
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source: wyzowl.com/video-marketing-statistics